is interesting, but they need to hire a proofer. They say "Since it's (sic) inception......" Might you think that an organization that deals with transcription and the accuracy of use of the English language would know the difference between "it's" (a contraction of the verb "it is") and "its" (a possessive)? I can see this kind of an error creeping into the site of say, a contractor or an engineering firm, but on the site of a firm that sells its expertise with words? Really? grammarist.com/spelling/its-its/
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