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Cold contacting potential clients - CMB

Posted: May 31, 2011

Anyone have any helpful suggestions on cold contacting potential clients. Better by email, mail, fax or phone? Which would be thought of as the most professional?

When I was doing it - sm

[ In Reply To ..]
I made up a brochure and a letter and hand-delivered it to clients. This was all local physicians back in the day, but if possible I would still do that. If not, I would think a letter would be the best way. Email would probably go to client as spam, phone is easy to just say no thank you. At least with a letter and perhaps a colorful brochure with services you are offering, they have something to look at and perhaps save if not interested at the present time. JMHO

And Then... - MT

[ In Reply To ..]
Offer to do a 1/2 day's worth of work for "free" as sort of your interview process.

CMB - Old Pro

[ In Reply To ..]
I would never cold call anyone. It is extremely bad business manners, nor would I fax them. I would send something via mail with instructions for the way they could contact me, at their convenience, should they be interested in our services. I would offer to come to their office to meet with them at their convenience to discuss ways I could help them. (Just this morning I told someone who cold called me that I do not do business with anyone who cold calls and interrupts my day.)

Thanks everyone... - CMB

[ In Reply To ..]
for the good advice!

I've had excellent results cold calling by phone.. - Michelle

[ In Reply To ..]
I've personally had excellent experience cold calling over the phone. If you word it the right way, it saves a lot of time of going into office building after office building with no results. You just need to be professional. You ask for the office manager, and ask if their office is currently using transcription services and, if so, if they are happy with the service. I also ask if I can send info to them and they almost always ask for me to fax to them. If they don't have an office manager, or they start asking what it's regarding, I tell whoever answers the phone. I've gotten into some fun and friendly conversations.

I've had my own accounts for 20+ years (currently making .16 per line..not 65 cpl) I've also worked in medical offices, and have friends who currently work in them, and they HATE someone walking in the office randomly with a waiting room of patients. They would much rather have you call. They usually throw away the info the second you leave. I've found it's a waste of my time going door to door..and you waste paper. I'd much rather give someone info only if they ask for it. Good Luck!

Effective Cold Calling Variation - mtanon

[ In Reply To ..]
Having had my own accounts for over 15 years, and lots of experience with this "cold calling," you can try some of the tips I'm happy to share. Cold calling only is bad if you're trying to get in to see someone without an appointment. But here are some methods that can work really well. Just walk in with the intention of leave a packet of your literature with the front desk and ask for them to please pass it onto the business/practice manager. If they ask what it's about, just say it's some information about transcription. Sometimes though the front desk person tries to barricade the process by saying something like "oh, we have someone doing that already." Don't just walk away at this point. You can just say something like, "oh, that's no problem...but if I could just ask for you to pass this on to the business manager anyway." Do not engage in any explanation with the front desk person! You're just asking them for the favor. If they flat out refuse, then just thank them and leave. In the event the business/practice manager is the person at the front desk, and they refuse it as well, that might be as far s you can go, but you could ask for them to accept your literature to "keep for future reference." But otherwise the front desk people are pretty helpful with this because you are not asking to see anyone. Also, I always put a line on the bottom of my envelope in italics that just says something like "Transcription Service Information." You can also put in the address block something like "Attention: Practice Manager." And here's my final technique, I don't seal the envelope. That way there's no suspect of some substance inside like the old mail scares with anthrax or such. It's kind of fun to do it this way, as you're not asking anyone to see you. Sometimes, if the front desk person seems friendly, you can have a little notebook ready and ask if you could have the practice manager's name so you can follow up. This is always iffy, so if they say no to that, just thank them and leave. When you go in, always be sure to stand behind any patients who may be checking in or making an appointment, etc. Good Luck!

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