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Some companies are using software to screen applicants.
From the WSJ http://online.wsj.com/article/SB10001424052702304821304577436172660988042.html?mod=WSJ_hpp_RightRailColumns
"As anyone who has applied for a job lately knows, the trick is parroting all the words in the job description but not just copying and pasting the text, which leads the software to discard the application. It's a whole new skill: Clearing the software hurdle is as important as being able to do the job."