A community of 30,000 US Transcriptionist serving Medical Transcription Industry
Tums versus TUMS ?? - traci
Posted: Nov 22, 2010
?
Explanation ... - sm
[ In Reply To ..]It's a registered trademarked name so Tums is appropriate. The all-cap formatting you see is only a marketing technique.
Actually, I never use Wikipedia but the info and link below are actually accurate:
General rules
Capitalize trademarks, as with proper names.
Don't expect readers to know, based on trademarks or brand names, what item is being discussed. For example:
avoid: Police in Miami confiscated 25 stolen Rolexes.
instead, use: Police in Miami confiscated 25 stolen Rolex watches.
however: The prime minister indicated that the Clif Bars were delicious.
Follow standard English text formatting and capitalization rules, even if the trademark owner considers nonstandard formatting "official":
avoid: REALTOR®, TIME, KISS
instead, use: Realtor, Time, Kiss
Using all caps is preferred if the letters are pronounced individually, even if they don't stand for anything. For instance, use SAT for the (U.S.) standardized test.
Do not use the ⢠and ® symbols, or similar, in either article text or citations, unless unavoidably necessary for context (for instance, to distinguish between generic and brand names for drugs).
Avoid using special characters that are not pronounced, are included purely for decoration, or simply substitute for English words (e.g., ⥠used for "love"). In the article about a trademark, it is acceptable to use decorative characters the first time the trademark appears, but thereafter, an alternative that follows the standard rules of punctuation should be used:
avoid: Macy*s, skate., [ yellow tail ], Se7en, Alien3, Toys Я Us
instead, use: Macy's, Skate, Yellow Tail, Seven, Alien 3, Toys "R" Us
Trademarks in CamelCase are a judgment call. CamelCase may be used where it reflects general usage and makes the trademark more readable:
OxyContin or Oxycontinâeditor's choice
http://en.wikipedia.org/wiki/Wikipedia:Manual_of_Style_(trademarks)
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